Why Work With Me?
We’ve each lived a life that has a unique story with an eye to explain themselves in a way that offers clear and compelling insight. I have a passion to assist each person with crafting that unique blend of elements so you can “get found and understood”.
There are no “cookie cutter” solutions when it comes to identifying a personal brand and developing a strategy that fits your industry, business method and entrepreneurial style. I work with you as an individual to clarify their past contributions in meaningful ways so the right opportunity and clients can find you and benefit from knowing you.
Qualifications & Awards
- Master’s degree – Adult Education and Human Resource Development
- B.S. Communications & Journalism
- Nationwide talent acquisition initiatives for Fortune 500
- HR Director in industries: IT, healthcare, higher-education, manufacturing, transportation
- Marketing Consultant with track record with driving multiple 112% increase in sales
- Award Winning Certified DiSC Facilitator
IRIS CULP – MY STORY
Your LinkedIn Expert is part of IC Growth, a training and development firm. After six years of reviewing LinkedIn profiles and then writing them for professional careerists and solopreneurs, Founder Iris Culp saw that many expert-led businesses struggled to communicate their value to potential clients in a way that didn’t come across “slimey”. Often these high-level professionals have come from a highly analytical and/or technical background and had not faced the challenge before of describing their own value in a meaningful or relevant way that their own services would provide to others.
As a result these highly competent business leaders lacked the messaging or systems in place for prospects to come to the business pre-sold and ready to buy. Instead, these experts were wasting time and expressing frustration with the lack of results and lost time, wasted efforts and resources. Iris launched Your LinkedIn Expert to help these highly competent professionals stop the time drain and get traction in the marketplace once and for all.